John-Pierre Garrucho

Marketing Graphic Designer

Slidebelts, El Dorado Hills, CA

October 2019 – January 2020

· Helped the company introduce an update to its branding while keeping the same design feel.
· Designed various emails including both individual and campaign applications.
· Created web graphics for our development team to use for site updates and pages still in development.
· Worked closely with the entire design team as well as our paid media, social media, marketing, PR, and development teams.

Marketing Graphic Designer

Continuum Distribution, West Sacramento, CA

March 2019 – March 2020

·Responsible for high quality, industry wide graphic design and marketing.
·Created advertising, packaging, monthly sales sheets, promotional material, POP, trade show, web, and internal design guidelines.
·Helped in designing and fine tuning the companies new branding and guidelines.
·Changed the way the marketing department was able to generate revenue by redesigning the Wholesale Product guide from a spreadsheet into a catalog/magazine style layout. The redesign allowed for advertising space to be sold, industry insights, and actual product images. The guide became an important tool used throughout the sales team to generate new accounts and increase sales for existing accounts.
·Created graphics and marketing collateral for our brand partners such as FloraCal, Bhang Chocolate, Ionic, RHO Phyto, and Soul Sugar Kitchen.

Marketing Graphic Designer

Madison Square Garden, Manhattan, NY

October 2015 – October 2017

· Conceptualized and created graphic designs and assets based on briefs from department heads.
· Projects include order forms, POP, layout work, in-store advertising and more. All work was created print ready.
· Geared towards the sports teams that call Madison Square Garden home. The New York Knicks (NBA), The New York Liberty (WNBA), and The New York Rangers (NHL).

Creative Director/Apparel Designer Director

Massive LLC, Manhattan, NY

October 2011 – April 2017

· Conceptualized, designed and developed 6 in-house lines under the company umbrella from concept to completion.
· Spearheaded apparel ideation, initial sketching, seasonal direction, technical drawing, thread and material approval, trade show booth conception, lab dips, production strike-offs, graphic design, graphic pattern design, color card, merchandising, brand identity and brand direction.
· Successfully converted the companies client base from off-price and discount retailers to specialty boutiques and high end department stores.
· Drove the creative direction and shipped our mobile game app on iOS called Mad Monkey Kung Fu geared at children ages 3-6. Simple mechanics and gameplay made it successful and easy to pick up and play.
· Worked with our developers to produce a brand accurate and fun game design that reached our target audience.

Graphic Designer

Element Skateboards / Plan B Skateboards, Irvine, CA

June 2010 – April 2011

· Ideated and developed all graphic elements and applications for the apparel and t-shirt lines.
· Main duties included t-shirt graphics, apparel applique, and label packages.
· Contributed in catalog layout, sampling and sample strike offs, production strike offs, matrix creation, accessory design, and accessory packs.
· I was able to cultivate the independent streetwear vibe and incorporate it into the athletic aesthetic Plan B is known for.
· Assembled research and reference tears as well as taking reference trips to create mood boards for each seasons design direction.

Sales/Visual Merchandising

Kid Robot, Santa Monica, CA

November 2005 – November 2006

· Helped open the company’s new retail location.
· Helped to build a customer base from new and returning customers.
· Ordered store product stock based on trends and highlights from our location.
· Facilitated any art shows the store had including Shepard Fairey, Os Gemeos, Friends with You, Tristan Eaton, Huck Gee, DJ Shadow and many more.
· Helped build a celebrity customer base as well as a figure concierge service.

Graphic Designer

Digital Gravel, Los Angeles, CA

July 2005 – February 2009

· Composed graphic layouts for daily product updates to our e-Commerce site including product shots, website layout, and the uploading of all product related graphics.
· Forged new relationships with established and up and coming brands to introduce to our customers.
· Additional contributions included producing any media advertising layouts, event promotion, and graphic designs for the in-house apparel brand “Nonsense”.
· Assisted in building Digital Gravel into one of the most well visited and shopped e-commerce sites dedicated to streetwear culture for almost a decade.

Graphic/Apparel Designer

Green Apple Tree, Los Angeles, CA

July 2003 – September 2005

· Produced a wide range of apparel graphics as well as design styles for the cut and sew line.
· Line sheet creation, trade show booth conception and implementation, and retail visual merchandising.
· Graphics and styles I devised helped set the tone for what the line became known for, garnering a greater visibility for consumers as well as increased sales to retailers.

Marketing Designer

Slidebelts, El Dorado Hills, CA

October 2018 – January 2019

· Helped the company introduce an update to its branding while keeping the same design feel.
· Designed various emails including both individual and campaign applications.
· Created web graphics for our development team to use for site updates and pages still in development.
· Worked closely with the entire design team as well as our paid media, social media, marketing, PR, and development teams.

Marketing Designer

Continuum Distribution, West Sacramento, CA

March 2019 – March 2020

·Responsible for high quality, industry wide graphic design and marketing.
·Created advertising, packaging, monthly sales sheets, promotional material, POP, trade show, web, and internal design guidelines.
·Helped in designing and fine tuning the companies new branding and guidelines.
·Changed the way the marketing department was able to generate revenue by redesigning the Wholesale Product guide from a spreadsheet into a catalog/magazine style layout. The redesign allowed for advertising space to be sold, industry insights, and actual product images. The guide became an important tool used throughout the sales team to generate new accounts and increase sales for existing accounts.
·Created graphics and marketing collateral for our brand partners such as FloraCal, Bhang Chocolate, Ionic, RHO Phyto, and Soul Sugar Kitchen.

Associates of the Arts in Graphic Design; Fashion Design

Fashion Institute of Design and Merchandising, Los Angeles, CA

2001 – 2004

Computer Engineering; Business Management

California State University, Sacramento, Sacramento, CA

1999 – 2001